Japanese video game and gaming console maker Nintendo claims that its gaming console Wii is the most preferred choice of female gamers.
Visitors step on Nintendo Wii Balance Boards as they play the new Wii Fit Plus game during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009
According to a study conducted by the company, 80 percent of female gamers prefer using Wii to play video games while 11 percent prefer Xbox 360 and 9 percent prefer PlayStation 3.
The figures were given in a BMO Capital Markets event by Nintendo of America president Reggie Fils-Aime, who said that the result is not “an accident.” “It’s the result of a deliberate attempt to expand the market,” Fils-Aime said.
However, it may be noted that Nintendo’s study neither covers handheld console market nor does it cover PC game market.
Besides, one must not forget that male gamers dominate the gaming market as far as gender goes. For instance, in the US only, the female gaming market is a lot smaller than the male demographic – 11.7 million ladies to 33.3 million men.
So what exactly is Nintendo trying to say here? That its gaming consoles are being specially designed to cater to the needs of female gamers? Leave your comments below.
Source: www.ibtimes.co.uk
The Easiest, Simplest Way To Build Real Affiliate Sites That Sell. Finally, Something You Can Actually Be Proud To Promote... Our Salesletter Is Highly Effective Since This Isn't Your Average B2b Offer...Click Here!
No related posts.
